The Challenge
How might we design an app to emotionally support parents along the full recovery journey for their child with cancer?
Currently, Roc Solid provides ready bags and backyard play-sets to an audience of 4,000 families. With their new initiative, termed the “1095 project” (to represent the average number of days kids spend fighting cancer before recovering), they hope to expand access to support parents across the full recovery journey, by providing a community of families, vetted medical resources, tools, and more, reaching a potential audience of 16,000 families with kids diagnosed with cancer each year.